In the realm of outbound marketing, email stands as one of the most powerful tools available to professionals. However, the success of any email marketing campaign is predominantly determined by…

It's one thing to blanket your contacts with email blasts that announce a new product or service or an upcoming promotion. Conventionally speaking, these messages are little more than a…

In recent years, email marketing has been among the most effective online marketing strategies, and email marketing campaigns drive outbound strategies. However, due to a lack of a personal connection with your…

Lead generation is the lifeblood of businesses today. Done right, it creates a steady flow of clients, instead of leaving businesses to continually scramble for their next sales.To generate enough…

When a digital marketing agency client of ours found a list of the Top 100 Health Technology Companies of 2021 published by The Healthcare Technology Report, it wanted to take action.…

“Reports of my death have been greatly exaggerated.” The quote, famously attributed to Mark Twain, could also be linked to outbound marketing tactics.Outbound marketing strategy uses tactics that get your message…

There is an element of cold email strategy critical to your success: knowing exactly who your target customer is. We don’t just mean knowing whether they are a real estate…

In all likelihood, you will receive dozens of sales emails today in your inbox. And let’s be honest, you may only open a handful. In fact, you may not even…

B2B email marketing campaigns are a proven marketing method, especially for strategies such as lead generation. Yet, many companies struggle to achieve success. They are often left wondering why their…

Cold emailing can go both ways – entice or irritate an army of recipients. There is no middle ground. On the good side, sending out cold emails helps you generate leads and introduce…